You have heard the adage "the medium is the people." Outlining the merits of community-based social marketing to increase positive energy efficiency behavior in my previous column, we focused on the importance of one-to-one conversations carried out by trusted sources as one measure to significant More...
Do you know a neighbour, group or local business in your community who is working to support a healthier environment? The Hometown Heroes Award Program, established in 2004 by Earth Day Canada, is providing a chance to help Canada recognize and celebrate environmental leaders More...
In today's digital age, people are so inundated with information that it can be hard to figure out what's worth paying attention to and what's not. For those of us focused on helping individuals make smart environmental choices, it can be difficult to grab attention, let alone get people to move beyond simple awareness to actually taking action. More...
Thanks to almost 550 volunteers, 63 community groups and the generous sponsorship of Canadian Tire and the Ontario Ministry of the Environment, One Change was able to reach more than 150,000 people about the importance of maintaining proper tire pressure and other ways to improve fuel efficiency More...
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