volunteer

You have heard the adage "the medium is the people." Outlining the merits of community-based social marketing to increase positive energy efficiency behavior in my previous column, we focused on the importance of one-to-one conversations carried out by trusted sources as one measure to significant

Psst! – Did you know that simply by maintaining optimal tire pressure on your vehicle once a month you will save up to two weeks worth of fuel a year, prevent accidents and reduce CO2 emissions annually? If every Canadian Driver were to do this collectively we could save $600 million on fuel, cut 1.4 million tonnes of CO2 and prevent traffic accidents EACH YEAR!