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You have heard the adage "the medium is the people." Outlining the merits of community-based social marketing to increase positive energy efficiency behavior in my previous column, we focused on the importance of one-to-one conversations carried out by trusted sources as one measure to significant
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Posted by OneChange | August 25, 2010

Psst! – Did you know that simply by maintaining optimal tire pressure on your vehicle once a month you will save up to two weeks worth of fuel a year, prevent accidents and reduce CO2 emissions annually? If every Canadian Driver were to do this collectively we could save $600 million on fuel, cut 1.4 million tonnes of CO2 and prevent traffic accidents EACH YEAR!

