Press Releases

Volunteers will hit the streets of downtown Toronto on Thursday, October 14th in support of the One Change Fuel Efficiency Campaign, sponsored by Canadian Tire. They will distribute 5,000 free digital tire gauges over the lunch hour to help spread the word that “simple actions matter”, including checking and maintaining tire pressure for improved fuel efficiency. Beginning at 11:30 a.m. at Oakham House, Ryerson Student Conferencing Centre, Stuart Hickox, founder and president of One Change will kick-off the blitz with a demonstration of how to check tire pressure. Allan MacDonald, senior vice-president, automotive, Canadian Tire will also be on-hand to explain the importance of checking tire pressure.

With this campaign, One Change and Canadian Tire aim to raise awareness about tire pressure and its link to fuel efficiency. Over the course of the campaign, which began September 6th and continues until November 7th, One Change will be providing more than 150,000 free digital tire gauges and educating Ontarians that simple actions can save money and help protect the environment. To date more than 50,000 tire gauges have been distributed across the province, and more than 20 events will take place at Canadian Tire stores in the Toronto area throughout the campaign.

What: Volunteers distributing 5,000 digital tire gauges in downtown Toronto as part of One Change’s Fuel Efficiency Toronto Blitz

Who: Stuart Hickox, One Change, founder and president Allan MacDonald, Canadian Tire, senior vice-president, automotive

When: October 14, 2010, 11:30 am to 1pm

Where: Oakham House (Ryerson Student Conferencing Centre, Gould Ave.)

About One Change
One Change is a non-profit organization that empowers people to believe that simple actions matter and to make smart choices that protect the environment. One Change delivers innovative community-based social marketing campaigns aimed at encouraging people to adopt environmentally-friendly behaviours, including its flagship energy efficiency campaign, Project Porchlight. From a small non-profit based in Ottawa, One Change has grown across North America and trained more than 12,000 volunteers in over 900 communities. To learn more about the fuel efficiency campaign or to volunteer, visit www.onechange.org.

About Canadian Tire
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), is one of Canada’s most shopped general retailers with 480 Canadian Tire stores across the country. Our core retail and automotive operation is strengthened by PartSource, an automotive parts speciality chain; Canadian Tire Petroleum, one of the country’s largest independent retailers of gasoline; Mark’s “Clothes That Work,” a leading retailer of men’s, women’s and work apparel; and Canadian Tire Financial Services, which has issued over four million Canadian Tire MasterCard credit cards. More than 58,000 Canadians work across Canadian Tire’s organization from coast-to-coast in the enterprise’s retail, financial services and petroleum businesses.

For more information:

Michelle Zucchero
Weber Shandwick for One Change
Office: 416-642-7885 Mobile: 647-938-3755
mzucchero@webershandwick.com

Lauren Grant
High Road Communications for Canadian Tire
Office: 416-644-2237 Mobile: 416-627-9416
Lauren.grant@highroad.com